“Kahuna Locales”: Multichannel Marketing Becomes Multicultural

Enables marketers to go global by personalizing content to a customer’s preferred language or locale

REDWOOD CITY, CA — April 6, 2016 —

More than 56 percent of consumers today say that engaging them in their preferred language is more important than price.  Similarly, more than 70 say they are more likely to buy when an experience is tailored to their preferred language. Kahuna, a pioneer in marketing automation for the mobile era, today announced Locales, an enhancement to its award-winning platform that enables marketers to use contextual data collected directly from customer devices to tailor messages to their preferred language or to share content relevant to their locale.

Available today, Locales is an out-of-the-box feature included in all Kahuna platform licenses. [You can get more information on Locales here.]

“We’re living in a multicultural world,” said Mihir Nanavati SVP of Product at Kahuna.

“And the bar is getting higher for how customers expect to be treated. You can’t just assume that all people in the U.S. will prefer that you reach them in English rather than their native speaking language or vice versa. To succeed in this new world, you will need to understand their individual preferences — language, message, device, time of day — and engage them in a personalized way, and, yes, with a system that automates the entire process.” Locales drives more personalized experiences that lead to deeper engagement, increased purchases and advocacy. Unlike competitive offerings, it allows marketers to craft up to five different message variations for each language or locale selected, and automatically optimizes the delivery of the message variant that will generate the best results for each group, based on real-time customer response rates.

Locales: Delivering Results Marketers Care About

A wide range of Kahuna customers have already begun using Locales to drive increased engagement, revenue and customer advocacy. JumpRamp Games, a popular mobile gaming company offering real-world rewards, is using Locales to alert users with up-to-the-minute contest information that’s personalized to a user’s timezone. It’s a small touch that’s delivering big results.   

“We deliver time sensitive campaigns on a daily basis for Lucktastic, so being able to tailor our messaging to a user’s time zone is really key,” said Leah Fox, Digital & Mobile Marketer at JumpRamp Games. “Our campaigns sent with Locales are producing a 24 percent engagement and we are able to see performance by time zone, which allows us to better optimize performance.”

About Kahuna

Kahuna is a pioneer in marketing automation for the mobile era. We enable a new level of authentic engagement between brands and their customers through personalized experiences across all customer touchpoints. Powered by big data and machine learning, we help create delightful experiences for every customer with the perfect message, delivered on the right channel, at just the right time.

Kahuna is trusted by Yelp, Overstock.com, The Weather Channel, and hundreds of other leading brands. Headquartered in Silicon Valley and with offices in New York, Kahuna was founded in 2012 and is funded by Sequoia Capital, SoftTech VC, Tenaya Capital, and others.