Kahuna Mobile Marketing Index: Mobile is Quickly Surpassing the PC for Email Engagement

Launched last quarter, the benchmark series — The Kahuna Mobile Marketing Index — analyzes opt-in and retention rates for apps across 15 diferent verticals, including travel, sports, music, finance, and eCommerce. A quarterly report culled from anonymized data gathered from more than 39 million mobile customers, provides marketers everywhere with up-to-date insights on trends in mobile consumer adoption and behavior.