Kahuna Pitches A Way To Save Fading Apps

Kahuna, a company launching today, hopes to change that with a service that it calls a Customer Engagement Engine. Backed with a $2 million seed round from SoftTech VC and Costanoa Venture Capital as well as a bunch of angels including several current and former Facebook FB -0.03% executives, Kahuna says its service analyzes app user behavior in real time and serves up personalized marketing messages to help raise app usage and revenue generation.