Kahuna, Segment Make It Simple To Run Personalized Campaigns

Joining Segment’s comprehensive data analytics platform and one-stop SDK, Kahuna helps brands improve customer targeting and limit SDK fatigue

Palo Alto, Calif. July 16, 2015 Kahuna, the leader in mobile marketing automation, today announces its partnership with Segment. As a leading customer data hub that works with companies such as Nokia, Conde Nast and Rdio, Segment has developed a single SDK for collecting customer interaction data and integrating third-party tools for analytics and marketing. This partnership will allow anyone who integrates with Segment to immediately start sending customer data to Kahuna, accelerating the development of personalized marketing campaigns for brands.

It’s no secret that competition among apps is fierce, and mobile companies need to focus not only on just getting an app installed, but also becoming part of the user’s regular routine. This partnership does just that by enabling Segment users to seamlessly integrate Kahuna into their mobile apps with the flip of a switch. The partnership gives Segment clients near immediate access to Kahuna’s innovative engagement platform, proven to drive retention uplift across all key verticals. Developers can utilize Segment’s one-stop SDK to integrate with Kahuna and any number of essential mobile services, including analytics, advertising, sales, customer support and more.

“We are excited to hear about Kahuna’s recent partnership with Segment. It’s a simple way to get up and running quickly without having to manage multiple SDKs,” said Sami Ben Hassine, CEO & Co-Founder, The Fabulous. “Adding Kahuna to our marketing mix is a great way for us to connect with our users on a more personal level and we are quickly experiencing engagement and retention improvements as a result.”

In addition, the integration allows marketers on the Segment business tier to leverage the customer interaction data they collect with Segment to immediately implement personalized campaigns with Kahuna. Now marketers can run omnichannel campaigns using push notifications, email and advertising faster than ever before – within a matter of days with only one SDK that encapsulates Kahuna’s integration best practices.

“Ultimately our goal is to allow marketers to delight their customers, and our partnership with Segment significantly reduces the barrier to entry for those already using the service,” said Adam Marchick, CEO and co-founder, Kahuna. “Not only will it be easier for marketers to access and utilize Kahuna’s solution, they will also have near immediate access to data – just click, load and go.”

For more information about this partnership, please visit our blog or view this webinar to hear from experts at Kahuna and Segment on How to Get People Hooked on Your App.

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About Kahuna

Kahuna is a mobile marketing automation company dedicated to fostering user delight and driving engagement and revenue through mobile. Kahuna helps companies understand and intelligently communicate with customers wherever they are: email, mobile web, apps, and social networks. We believe there is magic in delivering the right message to the right customer at just the right time.

Kahuna is trusted by The Weather Channel, Overstock.com, Rdio, and hundreds of others. The company was founded in 2012 and is funded by Sequoia Capital and SoftTech VC.