Marketing automation is personal, contextual and mobile – Scondoo’s story

Marketing automation is still on the buzzword treadmill. But too often, “automation” ends up being too automated, and not personalized to our device and priorities. In this use case with marketing automation vendor Kahuna, Barb Mosher Zinck tells a tale of marketing automation done right – and what we can learn from Scondoo about how to truly personalize our services.