Mobile Marketing Startup Kahuna snags $45M

The funding — led by Tenaya Capital, and joined by early investors Sequoia Capital, SoftTech VC, and others — comes at a time when Kahuna is poised to challenge leaders in adjacent technology categories, e.g., email marketing, a category occupied by incumbents ExactTarget (acquired by Salesforce; NYSE: CRM), and Responsys (acquired by Oracle; NYSE: ORCL). Kahuna’s groundbreaking IP in big data and machine learning has enabled the company to develop a holistic approach to personally engage customers at scale.