Modern marketing strategies using AI to reach customers at prime moments

Modern marketing techniques need to shift away from simple marketing automation and incorporate artificial intelligence (AI) in order to better reach customers. This improved engagement is necessary in order to increase conversions on the $280 billion in items left in online shopping carts each year, Kahuna Software CEO Sameer Patel and Head of Science Andrew Eichenbaum said in a recent episode of the CXOTALK series on ZDNet.