Marketing, long held to be an art, is starting to seem much more like a hard science. More and more marketing departments are using metadata, statistical models, and predictive algorithms to reach specific target markets. A new report from Kahuna and The Ascendant Network shows that personalization is likely to be the future of marketing, and an increasing number of firms are preparing for that outcome. That’s good, but as it stands now, very few firms are actively ready for such a future.
View article: The Mad Marketer