Technology Sets the Stage For a New Round of Retail Disruption

To date, we have witnessed two clear rounds in the evolution of electronic commerce: Round 1 saw the rise of e-commerce taking on brick-and-mortar incumbents. Round 2 witnessed the arrival of modern commerce brands that carved niches into e-commerce while pushing customer expectations forward.

Now a third round is on the way. In round 3, we will see a renaissance in physical space and a new paradigm for online shopping that merges intelligent technologies, hyper-personalization, and seamless cross-channel engagement–and only in the moments that matter.