The Next Modern Commerce Disruption: A Marketer’s Blueprint to Win in the Age of Personalization

Amazon is making a pre-emptive move against the looming threat from traditional and emerging modern retail brands aiming to disrupt the disruptor. This acquisition and what follows represents round 3 in the evolution of modern commerce and we’re just getting started with seeing the unexpected becoming the new normal. Disruption isn’t just about new technologies or strategic acquisitions, although they’re certainly a big part of it. Disruption also unfolds in how companies engage and serve customers to build relevant relationships as their preferences, expectations and behaviors evolve.