This consumer revolution is being televised

Every commerce vendor and online retailer is currently in a state of gridlock. On one hand, shabby segmentation of consumers that leads to sub-optimal experiences causes them to shut you out. On the other hand, the most relevant, even natural experience design requires knowing the end user’s preferences and behavior patterns if we are to treat each consumer, not as a result of segmentation guesswork, but rather, as an audience of one.