What Does It Really Take To Personalize Mobile Marketing?

As a CMO, I’ve had the opportunity to work with some of the most innovative tech companies. But rare is the opportunity to join a company at just the right time. I feel that way about my new company — a Silicon Valley pioneer in multi-channel marketing automation — for a variety of reasons. Most notably, that the time has arrived for true personalized marketing, and the competitive landscape may soon be disrupted.

View article: Business of Apps