Real Time Data Capture
Once integrated, all consumer events are captured by Kahuna on an ongoing basis in real time.
The information we collect are events and attributes. For example: An event can be “Added Nike Shoes in size 11 to the shopping cart” and attributes can be “Male, 23 years of age, living in San Francisco, CA.” In addition to your consumers’ organic events, Kahuna also learns from their responses to messages such as whether they opened or clicked emails and push messages. This information can subsequently be used to trigger, segment, and personalize the messages from you to the consumer.
Individual Consumer Profiles
Once Kahuna has collected information about your consumers, we are able to build a rich unified profile for each and every consumer. Rather than keeping a separate profile for each device, Kahuna will keep a profile for each user and aggregate the user’s behavior across devices and platforms into a single user profile. This unified profile allows you to ensure you have all the behaviors of your consumers, not just the ones for specific interactions or specific devices, thereby making your messaging efforts more personalized.