Resources

Best Practices

Infographics

White Papers

Definitive Guides

Benchmark Reports

  • Kahuna Mobile Marketing Index: Q4 2015

    Drawn from nearly 400 million user profiles and roughly 500 million events per day over the course Q4 2015, The Kahuna Mobile Marketing Index takes an in-depth look at key metrics impacting engagement and monetization across 15 verticals.

  • Kahuna Mobile Marketing Index: Q3 2015

    Drawn from nearly 400 million user profiles and roughly 500 million events per day over the course Q3 2015, The Kahuna Mobile Marketing Index takes an in-depth look at key metrics impacting engagement and monetization across 15 verticals.

  • Kahuna Mobile Marketing Index: Q1-Q2 2015

    The Kahuna Mobile Marketing Index analyzes engagement and retention data from 39 million mobile customers to identify benchmarks across 16 app categories. This 12-page report gives you the statistics, the strategies, and the tactics you need to increase engagement and maximize revenue.

Worksheets

Webinars

FAQs

  • What are Push Notifications?

    A push notification is a message sent from an app to a device, most commonly used by mobile apps to deliver pertinent information to their mobile users.

  • What is a Push Message?

    A push message is a short message on mobile devices targeting specific behaviors of the mobile user.

  • What is a Mobile Push Notification?

    Mobile push notifications are alert-like messages on a smartphone that display when the app is not actively being used.

  • What is Mobile App Marketing?

    Mobile app marketing is the process of promoting mobile software in order to obtain app installations, engage existing users, and monetize the app.