Beginner’s Guide: Email for the Modern Marketer

Marketers are facing a real problem. Email volume sent from businesses has risen 14% since 2013, but open-to-click rates are down 25% since 2013. Email is still a tremendous opportunity, but marketer’s can’t simply turn up the volume and expect the same performance.

This white paper explains how you need to evolve your email marketing in an increasingly mobile era by adopting a three-point focus:

  • Omnichannel Customer Understanding
  • Cross-Channel Engagement and Personalization
  • Intelligent Optimization

Download your free copy of the white paper to ensure your email strategy is not just up to date, but cutting edge.