Benchmark Report: Kahuna Mobile Marketing Index: Q3 2015

Why should I read this guide?

Do you know how your app’s metrics stack up against the rest of the industry? Drawn from nearly 400 million user profiles and roughly 500 million events per day over the course Q3 2015, The Kahuna Mobile Marketing Index takes an in-depth look at key metrics impacting engagement and monetization across 15 verticals.

In this report, you’ll learn about:

  • Retention rates across 15 verticals
  • Opt-in, opt-out, and uninstall rates
  • The impact mobile is having on email click-to-open rates
  • How to leverage this benchmarking data to optimize mobile marketing strategies