Benchmark Report: Kahuna Mobile Marketing Index: Q4 2015

Why should I read this guide?

The Kahuna Mobile Marketing Index takes an in-depth look at key metrics regarding engagement, retention and campaign effectiveness across 15 key verticals. Drawn from more than 400 million user profiles, this industry benchmark data is ideal for understanding how your brand compares to industry leaders.

In this report, you’ll learn about:

  • The impact mobile has on email open rates
  • Push notification opt-in rates across Android and iOS
  • 30, 60 and 90 day retention rates for 15 verticals
  • Easy steps to apply insights from the report to improve your mobile marketing performance