Benchmark Report: Kahuna Mobile Marketing Index: Q1-Q2 2015
Why should I read this guide?
The inaugural Kahuna Mobile Marketing Index analyzes engagement and retention data from 39 million mobile customers to identify benchmarks across 16 app categories. This 12-page report gives you the statistics, the strategies, and the tactics you need to increase engagement and maximize revenue.
In this guide, youâ€™ll learn:
- How Android and iOS opt-in rates vary
- How opt-in affects retention rates
- Two message creation tips you can use to increase your opt-in rates
- Three strategies for using push messaging to increase retention rates
- How to automate personalized messaging to dramatically improve engagement, retention, and revenue