Benchmark Report: Kahuna Mobile Marketing Index: Q1-Q2 2015

Why should I read this guide?

The inaugural Kahuna Mobile Marketing Index analyzes engagement and retention data from 39 million mobile customers to identify benchmarks across 16 app categories. This 12-page report gives you the statistics, the strategies, and the tactics you need to increase engagement and maximize revenue.

In this guide, you’ll learn:

  • How Android and iOS opt-in rates vary
  • How opt-in affects retention rates
  • Two message creation tips you can use to increase your opt-in rates
  • Three strategies for using push messaging to increase retention rates
  • How to automate personalized messaging to dramatically improve engagement, retention, and revenue