Why should I read this guide?
The mobile era gives forward thinking marketers a huge advantage. Brands finally have the tools to engage—not just market to—people at scale by personalizing and delivering messages, over the right channels, at the right times, on the right devices. Brands that will win the mobile era will stop marketing and start communicating. This comprehensive guide gives you the information you need to be a winner.
In this guide, you’ll learn:
- Why smart brands are evolving from marketing at people to communicating with people
- How to build your organization to embrace personalized communication at scale
- What communication automation does to boost retention and drive revenue
- And much more!