Push and Email in the Mobile Era

Why should I read this guide?

In the mobile era, marketers can no longer pursue separate strategies with push notifications and email. These two important channels of communication complement each other, and a sophisticated marketing strategy must play to the strengths of each. In this guide, you’ll learn how to:

  • Create a centralized view of your customers and understand them across platforms and devices
  • Decide which channel to use for different messaging goals
  • Test and iterate your messages, taking into account the strengths of each channel
  • Find the most effective cadence of messages to delight, and not annoy, users
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