Why should I read this guide?
In the mobile era, marketers can no longer pursue separate strategies with push notifications and email. These two important channels of communication complement each other, and a sophisticated marketing strategy must play to the strengths of each. In this guide, you’ll learn how to:
- Create a centralized view of your customers and understand them across platforms and devices
- Decide which channel to use for different messaging goals
- Test and iterate your messages, taking into account the strengths of each channel
- Find the most effective cadence of messages to delight, and not annoy, users