Why should I read this guide?
Push notifications are the building blocks of every great mobile marketing strategy, but sending the perfect push isn’t as simple as it may seem.
If you are a mobile marketer or product manager looking to learn more about push notifications, you’ve come to the right place. Let this guide be your compass to master the basics and discover what push notifications can do for you and your app.
In this guide, you will learn:
- How to create and send personalized push notifications
- The key to crafting compelling message content
- The optimal time to send push notifications
- The best way to use push notifications to protect the user experience
- How to track the right metrics and evaluate success