Strategy Guide: Using Mobile Marketing Automation to Optimize the Customer Lifecycle

Why should I read this guide?

Your app is just seconds away from being uninstalled. Winning brands engage users at every step of the customer lifecycle with personalized messages tailored to user behavior, device, and context. This guide shows how you can develop intelligent, scalable, person-centric messaging to keep consumers engaged, loyal—and delighted.

In this guide, you’ll learn:

  • Improve acquisition efficiency and engagement with context-relevant onboarding messaging
  • Optimize every step of the customer lifecycle to raise conversion rates and reduce churn
  • Encourage desired behaviors through personal messaging at scale
  • Achieve revenue goals using mobile communication automation
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