TechRadar: Mobile Marketing, Q1 2016

Why should I read this report?

In this new report, Forrester outlines the 12 most important mobile marketing technologies that marketers must have on their radar for 2016. What’s included? Glad you asked! The report profiles a range of technologies including mobile analytics, development, advertising and engagement automation platforms.

Spoiler Alert: Mobile Engagement Automation was one of only two technologies expected to achieve significant success. It’s also expected to grow at breakneck speeds due to the critical problem it solves: mobile engagement, despite the relatively new discipline that it is.

Download this report now to learn innovative ways to understand and engage your customers on mobile and beyond!

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