Why should I read this guide?
Updated for 2017, The Definitive Guide to Mobile Marketing Automation: A Retrospective and The Road Ahead is intended as a compass for consumer marketing teams hoping to grow their businesses using mobile marketing automation.
Gone are the days of batch & blast messaging. Today’s consumers are expecting a 1:1 personalized conversation with your brand. Now, you can deliver that to them. AI-enabled mobile marketing automation enables you to send unique messages to every single consumer and truly connect with them in the way they want you to.
This guide has been updated for 2017 to show how taking an AI-powered person-centric approach is changing the mobile landscape forever. Download the guide and learn more about this and other mobile disruptors you should be aware of as you formalize your marketing plan for the new year.
Modernize your mobile strategy by gaining the following insights:
- The major technological disruptions to mobile marketing automation for 2017 and beyond
- The core features of mobile marketing automation
- How to make the business case for mobile marketing automation
- How to approach your mobile strategy differently and surpass the competition