Ask any marketplace operator about the biggest challenges they face, and almost always, they’ll cite cart abandonment; buyer/seller dormancy; and managing unexpected spikes and lulls in demand.
To help marketplace operators improve buyer and seller loyalty and optimize overall operations, Kahuna CMO, Jeff Nolan held an interview with TickPick CoFounder, Brett Goldberg.
TickPick is a ticket marketplace platform that prides itself on the idea that the customer comes first. This is shown by TickPick having no hidden fees, verifying that all tickets sold through their marketplace platform are authentic, and building algorithms that indicate whether a buyer is getting a fair deal on their purchase.
Check out the video below to learn how to:
- Scale your marketplace to handle predictable and unexpected spikes in transaction volume
- Embrace the dynamics of sellers turning into buyers and vice versa
- Leverage personalized communications to reduce cart abandonment along with buyer and seller dormancy