Why should I watch this webinar?
Your customers’ lives are glued to their mobile screens and their decisions are increasingly being influenced by what they can or can’t do on their device of choice, in their “mobile moment” of need. Forrester Research defines a mobile moment as a point in time when someone pulls out a mobile device to get what he or she wants immediately, in context.
Successful brands win those mobile moments with personalized communication at scale. This requires changes in the tools we use, as well as a mindset shift in how marketers communicate with customers. Kahuna CEO Adam Marchick and guest speaker from Forrester Research, Senior Analyst Jennifer Wise, tackle these subjects in the webinar, “Communication Gets Personal: The Next Generation of Mobile Marketing Automation.”
In this webinar, you’ll learn:
- Why successful brands are moving away from marketing at customers to communicating with them
- How to make automation personal through a deep understanding of user behavior and continuous optimization for higher engagement
- The technical requirements for acquiring, engaging, and retaining customers in their mobile moments
- How Mobile Marketing Automation is evolving into Communication Automation