Why should I watch this webinar?
Evidence is mounting that traditional batch and blast email marketing is broken. Without the ability to smartly segment and truly personalize email campaigns based on consumers’ actual behaviors on web and mobile, brands are simply turning up the volume in an attempt to rise above the noise.
To get noticed in an increasingly crowded inbox, marketers must be able to leverage contextual customer data to effectively engage their audience and drive results. In this webinar, Kahuna’s Doug Roberge led a panel discussion including Yummly’s COO Brian Witlin about how innovative companies are rethinking email to deliver the right message to the right person on the right channel.
In this webinar, you’ll learn:
- How to create email campaigns that incorporate cross-channel behavioral data
- The role of email in a holistic omnichannel experience with push, in-app, and more
- Why intelligent communication plays a crucial part in each customer’s individual journey