In the mobile-first era, you can reach customers anytime, anywhere. But don’t think that means a spray and pray approach across channels will work. 86% of consumers say personalization plays a role in their purchase decision and 48% say they purchase more when marketers use their interests to personalize across channels.
Brands who are defaulting to siloed, batch-and-blast email and push marketing strategies are failing to meet these expectations, leading to lower performance, opt-outs and uninstalls.
Successful brands overcome these challenges by orchestrating a united email and push strategy rooted in deep customer understanding. Once you understand your customer, then — and only then — can companies execute a communication strategy that drives customer delight and business value.
In this webinar, you’ll learn:
– The role of email and push messaging in a cross-channel communication strategy
– The changes in customer behavior that demand a new communication approach
– How to marry your diverse messaging channels to drive great brand experiences
– The results of adopting an integrated approach to customer communications