Webinar: Omnichannel or Bust: How to Reach People In The Mobile Era

The rise of mobile offers a once-in-a-generation chance for deeper connections with consumers because mobile is inherently intimate and always-on. Being able to reach customers at any time, on any device, allows brands to boost engagement, increase retention, and grow revenue. But with so many avenues of communication, including email, push notifications, and social, businesses run the risk of spamming users rather than communicating with each individual person in a valuable way. So, how can brands intelligently leverage the bevy of marketing channels to better understand and engage customers?

Winning brands must embrace an omnichannel engagement strategy that’s built specifically for their channel-agnostic customer base. This webinar outlines the key issues in delivering a seamless omnichannel experience and provides actionable tactics that deliver proven ROI.

You’ll learn:

* Why today’s marketing automation solutions fall short of customer expectations
* How winning omnichannel marketing strategies balance push notifications, in-app messages, email, and social communications
* Why understanding users on a person level, and not device level, is critical in mobile
* Why “Marketing” is evolving to “Communicating” and how to prepare for that transition

Speakers:
Doug Roberge, Strategic Services Consultant, Kahuna
Gee Chuang, CEO and Founder, Listia
Jon Cifuentes, Insight Analyst, VentureBeat