Why should I watch this webinar?
Consumer behavior is evolving. As a consequence, so must marketing. The heart of marketing is about making a connection with people, engaging with them, and creating mutually beneficial value. Traditional and even digital media have been used to broadcast messages to mass audiences, but today’s consumer expects to be treated as an individual. While brands are investing heavily in paid and social media, they risk building communities on platforms they don’t control. Successful brands are using owned communication channels — push, email and in-app messaging — as a bridge between paid marketing and high value, long term customers.
In this webinar, Michael Becker, Managing Partner at mCordis, and Doug Roberge, Strategic Services Consultant at Kahuna, explain how paid and owned communications can be used in tandem to connect, communicate, and generate commerce from consumers on an individual basis by first learning to understand and engage them, then automating and optimizing the process to scale.
In this webinar, you’ll learn:
- How the proper balance of advertising (paid) and direct (owned) marketing in your overall marketing mix leads to success
- How to enhance your paid and owned media and connect with individuals
- How communication automation reduces engagement friction and opens the door for a rich dialog
- Why consumers demand individualized messages and how that impacts engagement and commerce